Does it really come as a surprise that eCommerce purchases on tablets is outpacing smartphones? No, probably not. Though they share the same mobility and ease of use as smartphones, tablets are a natural fit for online browsing with larger screens and better displays that mimic the catalog experience but add much richer functionality. Going […]
In “brick and mortar” stores, we rely on product design and packaging, product placement such as shelf locations or end caps, and discount signs to help draw shoppers’ eyes to special deals or items we want them to see. In online shopping, we use different techniques and features to create an equivalent merchandising experience that […]
In part 1 of this series, I discussed our new study of the fashion industry and how apparel, beauty and accessories brands are pushing the envelope on search and merchandising. Today I’ll show you a few specific examples that demonstrate how these brands are delivering a richer, more engaging experience online – and how you […]
The fashion and beauty industries lead the way in eCommerce with innovative features and web design that are fun, modern and most importantly, useful. The customer experience has been thoroughly considered as retailers seek to mimic the in-store experience. You’ll learn firsthand from two apparel retailers what it takes to create a dynamic site that […]
We just released the results of a recent study we conducted among several fashion, accessories, and beauty sites, about how they approach the online user experience (download it here). Understanding that fashion and apparel brands tend to be on the cutting-edge of merchandising their products and delivering a more high-touch experience on the web, we […]
Guest Post by Susan Aldrich of Patricia Seybold Group Every few years, Internet privacy becomes a hot issue. It’s hot now, and many marketers are concerned that regulation or even legislation could ensue. Europe has new regulations on privacy and specifically cookies, which unsurprisingly were diluted in the implementation phase. The specter of USA regulations […]
In my last blog, I mentioned that creating content that drives high user engagement is essential to compete in the new online commerce landscape. Online shopping is more social than ever before. I’m not just talking about “Like” or “Pin It” buttons for easy sharing (though they definitely help), but also features that create an […]
The online shopping experience is more helpful for consumers than ever before. That’s because for any retailer, the question now isn’t whether they’re online, but how easy it is for customers to find what they want and make an informed decision. We’re continuing to see growth of video and other high engagement content such as […]
Here’s our infographic from our 2013 eCommerce survey results, showing top resolutions and goals for online retailers in the New Year. You can find the full results of our 2013 survey here.
Happy New Year! As I was finishing up my shopping this season, I got to thinking – wouldn’t it be nice to more easily choose the perfect gift for all of my friends and family? To spend less time searching through countless products and instead see the most unexpected and interesting pieces that you’d never expect, […]