Do you monitor your site search reports on a regular basis to see how well your search is performing? If you aren’t, you’re missing out on valuable data that can be instrumental in ensuring relevance of results. For example, perhaps there’s a keyword term that is used by lots of visitors but has a low […]
Assume you’re searching for new clip in shoes for your road bike, but you’re not sure exactly what you want. You go to your favorite bicycle or sports outfitter’s website and search ‘bike shoes’. But instead of turning up only the shoes specific to bicycling, it also shows you a variety of other shoes for […]
When you are in a niche market and your customers are looking for very specific products or information, it’s really important to have a website that can deliver highly-relevant results fast. That’s particularly true in the case of Bulk Reef Supply, whom I had the opportunity to work with recently. The folks at Bulk Reef […]
Well designed search results pages are critical in helping your site visitors decide which products to click on. So it is important to show not only relevant products in your search results, but also pertinent product information that will give users just enough information to entice them to click to the product page or add […]
We present a lot of new site search tips in our Big Book of Site Search Tips 2012 Edition (BBoSST), but I wanted to stress in this blog the importance of Site Search Relevance. If your search results aren’t relevant to what your visitors are looking for, then the search tips and tricks you implement […]
We just launched our newest “Big Book of Site Search Tips” – an even bigger and better collection of tips and advice to help retailers optimize the performance of their site search and enhance their user experience. The Big Book of Site Search Tips is available for free at GetSLIeBooks. Each week for the next […]