Comments on: Back to Basics: Tips for How to Get the Most from Site Search – Part 2 http://newsletter.sli-systems.com/2009/10/back-to-basics-tips-for-how-to-get-the-most-from-site-search-2.html Thu, 6 Oct 2011 10:30:02 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: kandiceh http://newsletter.sli-systems.com/2009/10/back-to-basics-tips-for-how-to-get-the-most-from-site-search-2.html/comment-page-1#comment-4 kandiceh Thu, 22 Oct 2009 05:07:53 +0000 http://newsletter.sli-systems.com/?p=300#comment-4 I find this statement intriguing: "data shows that people who search rather than browse are 2-3 times as likely to convert." It would be interesting to contrast the things people search for with the things they browse for. It seems to me that the conversion rate difference between searchers and browsers is more of an effect, rather than a cause. Is it that offering a search feature leads people to make a purchase, or is it that people who are looking to purchase are more likely to search than people who are just looking to look (browsers)? I find this statement intriguing: “data shows that people who search rather than browse are 2-3 times as likely to convert.” It would be interesting to contrast the things people search for with the things they browse for.

It seems to me that the conversion rate difference between searchers and browsers is more of an effect, rather than a cause. Is it that offering a search feature leads people to make a purchase, or is it that people who are looking to purchase are more likely to search than people who are just looking to look (browsers)?

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